User privacy and consent

Dealing with data privacy

Brand equity and reputation hinges on proper consent and data privacy stewardship. This is why transparency around data usage & user privacy is paramount to the success of today's enterprise. Privacy laws are constantly changing and require proper enforcement but the siloed interactions between the developer and privacy officers make implementation a challenge. As new laws become reality or old laws change, this can have major business impact.

Purpose driven privacy and consent

In IBM Security Verify, Data Privacy Officers, through their own UI portal, can define data privacy and consent rules that apply to their industry and geography. This means Data Privacy Officers can work in their own environment to create their own rules by selecting attributes and defining the order of which rules to invoke first as part of a user registration and profile management experience. This allows the Data Privacy Officer to version and maintain the proper rules and manage them self-service without writing code.

Condition driven decision engine

Acting as a central authority for data usage, Verify allows privacy and risk officers to enforce privacy laws without engaging developers. Rules, governed by global conditions around purpose, attributes, geography, will provide an authoritative decision on how data can be used and how consent must be captured if the condition is met.

Provide transparency to end users

Because granular data privacy and consent rules can be applied, marketing and business owners can ask for the right amount of information while practicing proper data stewardship. You dont have to over collect and you dont also need to under collect user information. You can collect exactly what is needed while giving consumers attribute specific reason and transparency into why the information is being collected what what the information will be used for. 

Low code / no-code privacy and consent enforcement

Developers can remove the guess work of having to know and apply the proper data privacy and consent rules. Instead, developers can focus on core application development and return consent enforcement through APIs with rules defined by Data Privacy Officers. As rules and End User License Agreement Versions are updated by the Data Privacy Officers, they automatically get reflected in the application without the developer having to intervene.


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